Privacy policy
Privacy Policy
Last updated: September 18, 2026
D. Robbins & Co., Inc., doing business as House of E-Z Magic (“D. Robbins,” “we,” “us,” or “our”), operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a convenient wholesale shopping experience (the “Services”).
Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use our website, create or maintain a wholesale account, make a purchase or other transaction using the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
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Contact information, including your name, company name, business address, billing address, shipping address, phone number, and email address.
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Wholesale account and business information, including company information, account status, purchasing information, and other information provided in connection with establishing or maintaining a wholesale account.
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Financial information, including credit card, debit card, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
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Account information, including your username, password, preferences, settings, and other information associated with your account.
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Transaction information, including products you view, place in your cart, purchase, return, exchange, or cancel, as well as your past transactions.
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Communications with us, including information you provide when contacting our sales department, customer service, or other representatives.
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Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
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Usage information, including information regarding your interaction with the Services and how and when you navigate or use our website.
Personal Information Sources
We may collect personal information from the following sources:
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Directly from you, including when you apply for or create a wholesale account, place an order, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
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Automatically through the Services, including from your device when you use our Services or visit our website and through cookies and similar technologies.
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From our service providers, including companies that provide technology, payment processing, shipping, fulfillment, analytics, or other services on our behalf.
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From business partners or other third parties, where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Providing and Improving Our Services
We use your personal information to provide and improve the Services, including to:
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establish, verify, maintain, and administer wholesale customer accounts;
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process and fulfill orders;
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process payments and other transactions;
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arrange shipping and delivery;
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process returns, exchanges, credits, or cancellations;
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maintain records of purchases and transactions;
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communicate information regarding your account or orders;
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remember preferences and items you may be interested in;
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provide customer service and sales support; and
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improve our website, products, and Services.
Marketing and Promotional Communications
We may use your personal information to communicate with you about D. Robbins products, services, promotions, new products, special offers, company news, or other information that we believe may be relevant to our customers.
Depending on the services and features we use, Shopify and certain service providers may also process information for advertising or marketing purposes as described in this Privacy Policy.
You may opt out of promotional email communications at any time by using the unsubscribe option included in those communications. Even if you opt out of promotional communications, we may continue to send you non-promotional communications relating to your account, orders, transactions, or our ongoing business relationship with you.
Security and Fraud Prevention
We use personal information to authenticate accounts, provide a secure shopping and payment experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect our business and customers, and secure the Services.
If you create an account, you are responsible for maintaining the confidentiality of your account credentials. You should not share your username, password, or other account access information with unauthorized persons.
Communicating With You
We use personal information to respond to inquiries, provide customer support and sales assistance, communicate regarding orders and accounts, and maintain our business relationship with you.
Legal and Business Purposes
We may use personal information as necessary to comply with applicable laws and legal processes; respond to lawful requests from courts, law enforcement, or government agencies; investigate or participate in litigation or other legal proceedings; enforce our terms and policies; protect our legal rights; and maintain appropriate business and transaction records.
How We Disclose Personal Information
In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy. These circumstances may include:
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Shopify and service providers that perform services on our behalf, such as website hosting, information technology, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
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Shipping carriers and fulfillment providers, including UPS, FedEx, and USPS, when necessary to process and deliver orders.
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Business and marketing partners that provide marketing or advertising services to us or Shopify.
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Third parties at your direction or with your consent, including when disclosure is necessary to provide a service or complete a transaction you have requested.
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Our affiliates or related companies, where applicable.
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Parties involved in a business transaction, such as a merger, acquisition, restructuring, financing, sale of assets, or bankruptcy.
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Government agencies, courts, law enforcement, or other parties when disclosure is required or permitted by law, necessary to respond to valid legal process, enforce our terms or policies, or protect our rights or the rights of others.
Shopify may support personalized advertising with third-party services based on your online activity with different merchants and websites. Depending on where you reside, you may have the right to direct us not to sell or share certain personal information or use it for targeted advertising.
You can exercise applicable rights to opt out of these uses through our Data Sharing Opt-Out page.
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services.
Information you submit through the Services may be transmitted to and shared with Shopify and service providers that may be located in countries other than the country in which you reside.
In addition, we may use Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights relating to Shopify's use of that information.
For more information about how Shopify uses personal information, please review the Shopify Consumer Privacy Policy.
Depending on where you live, you may also exercise certain rights concerning personal information processed by Shopify through the Shopify Privacy Portal.
Third-Party Websites and Links
The Services may contain links to websites or online platforms operated by third parties.
If you follow a link to a website that is not operated or controlled by D. Robbins, you should review that website's privacy and security policies and terms and conditions.
We are not responsible for the privacy or security practices of unaffiliated third-party websites or for the accuracy, completeness, or reliability of information found on those websites.
Information you provide in public or semi-public areas, including third-party social networking platforms, may be viewable by other users and third parties.
Our inclusion of a link does not, by itself, imply endorsement of the third-party website, its content, or its owner or operator.
Children's Data
The Services are intended for businesses and wholesale customers and are not intended for use by children.
We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the information below to request that the information be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee absolute security.
Information transmitted over the Internet or through other electronic means may not always be secure while in transit. We recommend that you do not send sensitive or confidential information to us through unsecured communication channels.
How long we retain personal information depends on various factors, including whether the information is necessary to maintain your account, provide the Services, maintain transaction and business records, comply with legal or regulatory obligations, resolve disputes, or enforce our agreements and policies.
Your Rights and Choices
Depending on where you reside, you may have some or all of the following rights concerning your personal information. These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline a request as permitted by applicable law.
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Right to Access or Know. You may have the right to request access to personal information we maintain about you.
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Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.
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Right to Correct. You may have the right to request correction of inaccurate personal information.
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Right to Portability. You may have the right to receive a copy of certain personal information we maintain about you and, in some circumstances, request that it be transferred to a third party.
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Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of personal information or processing for purposes considered “targeted advertising” under applicable privacy laws.
You can exercise applicable opt-out rights through our Data Sharing Opt-Out page.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, Shopify may automatically treat the signal as an opt-out request for the device and browser you are using. If Shopify is able to associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.
To learn more about Global Privacy Control, visit Global Privacy Control.
Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your browser or device.
Managing Communication Preferences
You may opt out of promotional emails at any time by using the unsubscribe option provided in those emails.
If you opt out of promotional communications, we may still send non-promotional communications concerning your wholesale account, orders, transactions, customer service inquiries, or other aspects of our business relationship with you.
UK and European Economic Area Residents
If you reside in the United Kingdom or European Economic Area, subject to exceptions and limitations under applicable law, you may have additional rights, including:
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Objection to Processing and Restriction of Processing. You may have the right to ask us to stop or restrict certain processing of your personal information.
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Withdrawal of Consent. Where processing is based on your consent, you may withdraw that consent. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.
You may exercise applicable privacy rights through the methods provided on our website or by contacting us using the information below.
For information concerning personal information processed by Shopify, you may also visit the Shopify Privacy Portal.
We will not discriminate against you for exercising applicable privacy rights.
We may need to verify your identity before processing a request, as permitted or required by applicable law. You may also be permitted to designate an authorized agent to submit a request on your behalf. We may require appropriate evidence that the agent has been authorized to act for you and may require you to verify your identity directly with us.
We will respond to requests within the time required by applicable law.
Complaints
If you have a complaint regarding how we process your personal information, please contact us using the information provided below.
Depending on where you reside, you may have the right to appeal a decision regarding your privacy request or submit a complaint to the applicable data protection authority.
Residents of the European Economic Area may also have the right to lodge a complaint with the applicable supervisory authority. Information about European data protection authorities is available through the European Data Protection Board.
International Transfers
We, Shopify, and our service providers may transfer, store, and process personal information outside the country in which you reside.
Where required by applicable law, transfers of personal information from the European Economic Area or United Kingdom will be made using recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent mechanisms recognized by the applicable UK authority, unless the information is transferred to a country recognized as providing an adequate level of data protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, or applicable legal and regulatory requirements.
When we update this Privacy Policy, we will post the revised version on this website and update the “Last updated” date. We will provide additional notice when required by applicable law.
Contact Us
If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise privacy rights that may be available to you, please contact us:
D. Robbins & Co., Inc.
House of E-Z Magic
114-D Melrich Road
Cranbury, NJ 08512
United States
Email: sales@e-zmagic.com or salesmanager@e-zmagic.com
Phone: (609) 860-1808 or (806) 681-2756
For purposes of applicable data protection laws, D. Robbins & Co., Inc. is the data controller of your personal information.